2019 한류백서_Hallyu White paper(English)

Achievements and Forecast for Hallyu in 2019 by Segment

■ Analysis of Seven Popular Cultural Contents

1. 1. Hallyu in Broadcast Programs
   A New Wave of Change, for a Leap Forward
   ― Sungmin Lee
   Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute
2. 2. Hallyu in Film
   100 Years of Korean Cinema: Light and the Shadow
   ― Mann Kim
   Director of International Relations Team, Korean Film Council
3. 3. Hallyu in Music
   The Shadow Behind the Glamour of Global Success
   ― Gyutag Lee
   Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea
4. 4. Hallyu in Performing Arts
   Content-driven, Specific Genre Leads the Charge
   ― Kyunghee Choi
   Director of Research Team, Korean Foundation for International Cultural Exchange
5. 5. Hallyu in Games/e-sports
   Opening Up Possibilities Through Various Attempts, Despite Slowing Growth
   ― Shinkyu Kang
   Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation
6. 6. Hallyu in Comics/Webtoons
   Content Franchise Strategy, K-Webtoons and its universe
   ― Mingi Jang
   Senior Researcher, Industrial Policy Team, Korea Creative Content Agency
7. 7. Hallyu in Publication
   Korean Literature Joins Hallyu
   ― Buhan Yoon
   Director, Division of Literature Promotion, Literature Translation Institute of Korea

■ Analysis of Four Major Consumer Goods and Service Industries

1. 8. Hallyu in Fashion
   Hallyu in Fashion Discovers New Opportunities Amidst Crisis
   ― Sujin Myeong
   Fashion Columnist
2. 9. Hallyu in Food
   Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation
   ― Bora Kang
   Researcher, Institute for Communication Research, Yonsei University
3. 10. Hallyu in Tourism
   We Came to Korea to See BTS
   ― Juyoung Chung
   Head Researcher, Advanced Institute of Convergence Technology
4. 11. Hallyu in Beauty
   Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty
   ― Sungmin Son
   REACH24H KOREA General Manager